The role of the university in city/regional development: a view from a Vice-Chancellor in Bristol

The entry has been kindly prepared for us by Professor Eric Thomas, Vice-Chancellor of the University of Bristol.  Professor Thomas has been Vice-Chancellor of the University of Bristol since 2001.  Prior to that he was  Head of the School of Medicine, and later Dean of the Faculty of Medicine, Health and Biological Sciences, University of Southampton.  Professor Thomas is currently a member of the Board of the South-West Regional Development Agency. He is Chair of the Research Policy Committee of Universities UK and a member of its Board.

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The United Kingdom is the classic high added-value, knowledge economy. We don’t dig anything out of the ground anymore and we don’t make anything in any great quantity anymore. Our economic success depends upon us providing high intellectual and creative skills, and on technological and service innovation.

Universities are at the heart of that in both providing the intellectual workforce and in technological innovation. It is said that in medieval times villages and towns were built around the manor house, in the Victorian era they were built around the factories and that, if we were building new towns and villages now, they would be built around universities. Certainly when the UK Secretary of State for Innovation, Universities and Skills (DIUS) put out a call for locations without higher education to apply for a new facility,  the 35 who applied would support the thesis.

I often compare the City of Bristol in 1961 with the City today. In 1961 Bristol was dominated by heavy engineering and manufacturing industry. The aerospace industry employed tens of thousands of people as did both tobacco and Fry’s chocolate. At that time, the University of Bristol had about 3000 students and 300 academic staff. It was a small consideration in the economy of Bristol and could exist, almost as an ivory tower, up the hill in Clifton and unengaged with the ambitions of the city.

If you now fast forward to 2009, all that industry except aerospace has gone. And yet, the University of Bristol is the largest independent employer in the city, responsible for 5500 jobs and a further 4500 from indirect employment. A study some years ago in the South West Region reported the economic impact of a university as 1.74 times turnover. A more recent study of London South Bank University by PriceWaterhouseCoopers, which took into account the economic impact of the added value from the graduates through their lifetime, concluded that the impact was approximately six times turnover. Viewed like this, it would make the University of Bristol’s impact on the local and national economy in excess of £2 billion per year and higher education in general in the UK in the order of £100 billion per year or over 8% of GDP.

Of course, such figures will provoke dispute. However the general message of the importance of higher education to the local and national economies is now, I would argue, beyond question. How, therefore, does a university like Bristol respond to such a role which is relatively new?

The first important action is to ensure that working with the city is right at the center of your current public strategy. This is so for the current University Strategy, and will be strengthened in our Plan for 2009–2016.

Secondly the head of the institution must articulate that ambition clearly and become personally engaged with the city and region. For example, I am a member of the Partnership Board for the Bristol City Council which advises the Leader and Chief Executive. For six years I was a member of the Board of the South-West Regional Development Agency. I have been a trustee of an important local charity. Perhaps most importantly I assiduously attend all city social events and network with the other key players in the city and always articulate our desire to assist the city-region. I have also opened up the university for the use of many partners and organizations in the city.

More practically, we have a large Research and Enterprise Directorate which works closely with local businesses. Their aim is to ensure the most rapid transfer of knowledge and technology generated in the university and the easiest access possible for businesses to our skills and technical expertise. This is not only for big businesses. We have set up the Bristol Enterprise Network to assist knowledge transfer among the high tech, high growth SMEs in the Bristol sub-region. This currently has 1500 members. This not only provides networking opportunities but also news and information and training in business skills.

We need to work with key partners in the city particularly the National Health Service. The university provides nearly 200 medical staff for health care in the city and must work very closely with local health trusts, not only to ensure the best health care but also the best teaching and research opportunities for our professionals.

The university also provides most of the local teacher training and thus a very important set of professionals for the future of Bristol. Over a period of ten years or so, the University will have invested over £500 million in infrastructure which has knock-on effects in the local planning, architectural, building and legal services, to name but a few.

However it is not only in business that the university works with the city. Many of our staff are school governors or trustees of charities. We are working very closely on the development of a new school which opened in 2008,  Merchants’  Academy Withywood, in South Bristol. We have enormous numbers of cultural events and lectures which are open to the public. It is often overlooked that our academics travel all over the world. The people most commonly putting up Powerpoint presentations with the word ‘Bristol‘ in the title are the staff of the University.

Furthermore, our staff are massively networked internationally not only with other academics but also business and government. I get at least four “Google Alerts” a day about the University of Bristol from press all over the world. Stories about the University carry the name Bristol to all parts of the globe and all that PR and advertising comes free.

To some observers, the pressure on universities to increasingly be more global in ambition comes at a price.  However, I do not see any essential or intrinsic conflict,  between being an international, outward facing organization, and working to ensure that the local society gains as much as possible from its university. The two ambitions can be made to be completely compatible, though as I have argued above, both need to be championed and advanced together.

However, I would say that the role of the university in its local city and sub-region is one of the most enjoyable parts of leading a great university in 2009.

Eric Thomas

University institutional performance: HEFCE, UK universities and the media

This entry has been kindly prepared by Rosemary Deem, Professor of Sociology of Education, University of Bristol, UK. Rosemary’s expertise and research interests are in the area of higher education, managerialism, governance, globalization, and organizational cultures (student and staff).

Prior to her appointment at Bristol, Rosemary was Dean of Social Sciences at the University of Lancaster. Rosemary has served as a member of ESRC Grants Board 1999-2003, and Panel Member of the Education Research Assessment Exercise 1996, 2001, 2008.

GlobalHigherEd invited Rosemary to respond to one of the themes (understanding institutional performance) in the UK’s Higher Education Debate aired by the Department for Innovation, Universities and Skills  (DIUS) over 2008.

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Institutional performance of universities and their academic staff and students is a very topical issue in many countries, for potential students and their families and sponsors, governments and businesses. As well as numerous national rankings, two annual international league tables in particular, the Shanghai Jiao Tong,  developed for the Chinese government to benchmark its own universities and the commercial Times Higher top international universities listings, are the focus of much government and institutional  interest,  as  universities vie with each other to appear in the top rankings of so-called world-class universities, even though the quest for world-class status has negative as well as positive consequences for national higher education systems (see here).

International league tables often build on metrics that are themselves international (e.g publication citation indexes) or use proxies for quality such as the proportions of international students or staff/student ratios, whereas national league tables tend to develop their own criteria, as the UK Research Assessment Exercise (RAE) has done and as its planned replacement, the Research Excellence Framework is intended to do.

In March 2008, John Denham, Secretary of State for (the Department of) Innovation, Universities and Skills (or DIUS) commissioned the Higher Education Funding Council for England (HEFCE) to give some advice on measuring institutional performance. Other themes  on which the Minister commissioned advice, and which will be reviewed on GlobalHigherEd over the next few months, were On-Line Higher Education Learning, Intellectual Property and research benefits; Demographic challenge facing higher education; Research Careers; Teaching and the Student Experience; Part-time studies and Higher Education; Academia and public policy making; and International issues in Higher Education.

Denham identified five policy areas for the report on ‘measuring institutional performance’ that is the concern of this entry, namely: research, enabling business to innovate and engagement in knowledge transfer activity, high quality teaching, improving work force skills and widening participation.

This list could be seen as a predictable one since it relates to current UK government policies on universities and strongly emphasizes the role of higher education in producing employable graduates and relating its research and teaching to business and the ‘knowledge economy’.

Additionally, HEFCE already has quality and success measures and also surveys, such as the National Student Survey of all final year undergraduates for everything except workforce development.  The five areas are a powerful indicator of what government thinks the purposes of universities are, which is part of a much wider debate (see here and here).

On the other hand, the list is interesting for what it leaves out – higher education institutions and their local communities (which is not just about servicing business), or universities’ provision for supporting the learning of their own staff (since they are major employers in their localities) or the relationship between teaching and research

The report makes clear that HEFCE wants to “add value whilst minimising the unintended consequences”, (p. 2), would like to introduce a code of practice for the use of performance measures and does not want to introduce more official league tables in the five policy areas.  There is also a discussion about why performance is measured: it may be for funding purposes, to evaluate new policies, inform universities so they can make decisions about their strategic direction, improve performance or to inform the operation of markets. The disadvantages of performance measures, the tendency for some measures to be proxies (which will be a significant issue if plans to use metrics and bibliometrics  as proxies for research quality in  the new Research Excellence Framework are adopted) and the tendency to measure activity and volume but not impact are also considered in the report.

However, what is not emphasized enough are that the consequences once a performance measure is made public are not within anyone’s control.  Both the internet and the media ensure that this is a significant challenge.  It is no good saying that “Newspaper league tables do not provide an accurate picture of the higher education sector” (p 7) but then taking action which invalidates this point.

Thus in the RAE 2008, detailed cross-institutional results were made available by HEFCE to the media before they are available to the universities themselves last week, just so that newspaper league tables can be constructed.

Now isn’t this an example of the tail wagging the dog, and being helped by HEFCE to do so? Furthermore, market and policy incentives may conflict with each other.  If an institution’s student market is led by middle-class students with excellent exam grades, then urging them to engage in widening participation can fall on deaf ears.   Also, whilst UK universities are still in receipt of significant public funding, many also generate substantial private funding too and some institutional heads are increasingly irritated by tight government controls over what they do and how they do it.

Two other significant issues are considered in the report. One is value-added measures, which HEFCE feels it is not yet ready to pronounce on.  Constructing these for schools has been controversial and the question of over what period should value added measures be collected is problematic, since HEFCE measures would look only at what is added to recent graduates, not what happens to them over the life course as a whole.

The other issue is about whether understanding and measuring different dimensions of institutional performance could help to support diversity in the sector.  It is not clear how this would work for the following three reasons:

1. Institutions will tend to do what they think is valued and has money attached, so if the quality of research is more highly valued and better funded than quality of teaching, then every institution will want to do research.
2. University missions and ‘brands’ are driven by a whole multitude of factors and importantly by articulating the values and visions of staff and students and possibly very little by ‘performance’ measures; they are often appealing to an international as well as a national audience and perfect markets with detailed reliable consumer knowledge do not exist in higher education.
3. As the HEFCE report points out, there is a complex relationship between research, knowledge transfer, teaching, CPD and workforce development in terms of economic impact (and surely social and cultural impact too?). Given that this is the case, it is not evident that encouraging HEIs to focus on only one or two policy areas would be helpful.

There is a suggestion in the report that web-based spidergrams based on an seemingly agreed (set of performance indicators might be developed which would allow users to drill down into more detail if they wished). Whilst this might well be useful, it will not replace or address the media’s current dominance in compiling league tables based on a whole variety of official and unofficial performance measures and proxies. Nor will it really address the ways in which the “high value of the UK higher education ‘brand’ nationally and internationally” is sustained.

Internationally, the web and word of mouth are more critical than what now look like rather old-fashioned performance measures and indicators.  In addition, the economic downturn and the state of the UK’s economy and sterling are likely to be far more influential in this than anything HEFCE does about institutional performance.

The report, whilst making some important points, is essentially introspective, fails to sufficiently grasp how some of its own measures and activities are distorted by the media, does not really engage with the kinds of new technologies students and potential students are now using (mobile devices, blogs, wikis, social networking sites, etc) and focuses far more on national understandings of institutional performance than on how to improve the global impact and understanding of UK higher education.

Rosemary Deem

The UK India Education and Research Initiative (UKIERI): reflections on ‘the complexities of global partnerships in higher education

This entry has been kindly prepared by Tim Gore, Director of The Centre for Indian Business, University of Greenwich, London, UK. Tim has worked closely with educationalists, institutions, companies and governments to improve bilateral and multilateral educational links in Hong Kong, Singapore, United Arab Emirates, Jordan and India over a 23 year period. His most recent role was Director, Education at the British Council in India, where he was responsible for growing the knowledge partnership between India and the UK. Tim also led the establishment of the UK-India Education and Research Initiative (UKIERI) that is profiled in this blog entry.

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Building sustainable global partnerships

Partnership is a word that is often used but difficult to define. Many claim to have meaningful partnerships but in reality I suspect good partnerships are rare. Partnerships between academic institutions across national and cultural frontiers are especially challenging. In the first place, the institutions themselves are complex, multi-dimensional and resistant to being led in the traditional sense. On the other hand, there is language, the subtle nuances of unspoken cultural expectations and distance! UKIERI – the UK India Education and Research Initiative – was established with the aim of rebuilding the lapsed educational relationship between the UK and India. It was to focus on building academic partnerships that were meaningful and sustainable.

India and the UK

India emerged from its colonial period according to some commentators with the newfound national pride as the growth of their economy and their nuclear and space sciences established their national credibility (see Mohan, 2006). Since the economic reforms of 1991, India had opened its doors and witnessed a dizzying growth. But to fuel this growth, education became more important and with it an interest in partnership with amongst others the UK. The UK also recognised the need of knowledge to fuel its growth and set up several institutions such as the Science and Innovation Council to achieve this. India and China were obvious partners with their rapidly growing academic and research capabilities.

The UK government put the initial funds into UKIERI to start it up closely followed by industry sponsors and later as trust was built, the Indian Government. A number of consultations in India and UK gathered views from the sector about how to achieve the goals. The result was a carefully balanced funding mechanism that encouraged competitive bids across a range of academic collaborations but with similar criteria of impact, relevance, high quality standards and sustainability. The funding was mainly mobility money to break down the difficulty of distance and encourage partners to spend time together. Bids needed to demonstrate that the activities of the partnership were of strategic importance to the institutions involved and that matching funding was available.

The concept of ‘strategic alliances’ has quickly evolved over the last few decades from a position where they were little mentioned in strategy textbooks. Michael Porter, for example, in his work on market forces in the seventies and eighties was more concerned with firms as coherent entities in themselves made up of strategic business units but conceptually sealed from competing firms in the market. Since then, alliances have become crucially important to the extent that a product such as the iPod is the product of a very complex set of strategic relationships where its brand owner, Apple, does not directly produce any part of the iPod or its content.

A variety of writers have looked at alliances from different perspectives. Economic and managerial perspectives see alliances as ways of reducing risk or exerting power and influence in a market. However, social capital and network analyses are far more subtle and see alliances as ways of accessing complex tacit knowledge that is not easy to build or acquire in other ways. Here, the concept of trust plays a big role and we come back to human interaction.

Academic institutions could be concerned with market share and can definitely be concerned about costs. So an analysis such as’ resource based theory’ or ‘transaction cost analysis’ may describe their motivations for partnership well. However, such institutions are complex and exhibit complex goals.

Studies in Norway (see Frølich, 2006) have shown that academic ambition and status is the main driver for researchers seeking overseas links rather than financial or institutional inducements which are merely facilitative. In this analysis, knowledge is power. Knowledge is difficult to acquire and especially those parts of knowledge that are not easily coded and where even the questions are difficult to frame let alone the answers that are sought. Trading in knowledge of this type is done only under conditions of trust.

However, this is only part of the picture. Institutions do have a role. In studies of the success of innovation in the Cambridge innovation cluster, the success was attributed to two sorts of social capital – structural and relational. The individual researchers can easily create the relational capital at conferences and other academic encounters but the structural capital comes by virtue of institutional links such as shared governors on a board. If we can create conditions of both structural and relational capital we can expect a more robust and productive alliance. It is this that UKIERI was trying to achieve.

Buying a stake in the process

UKIERI insisted that institutions buy a stake in the process at the same time as encouraging academics to create their partnerships. Funding was deliberately limited so that the institution had to contribute or find extra funding from a third party. This ensured that the strategic interests of the institution were taken into account. Many universities asked all their staff with an interest in India to attend a working group and prioritise their own bids into UKIERI. At the same time, UKIERI looked for evidence of synergy within the teams and evidence that the partnership would yield more than the sum of the parts. UKIERI arranged a two stage process of peer review to look at the academic strengths followed by a panel review to look holistically at the partnership.

Trust was built at many levels in the Initiative. The Indian Government demonstrated their trust by co-funding the second year after having satisfied themselves that there was genuine mutuality. Many partnerships had to deal with trust issues especially over funding which was channelled through the UK partner in the first year according to UK audit requirements. In a few cases trust broke down and partnerships did not work out but in the overwhelming majority the partnerships are doing well and producing strong research and academic outputs. The Initiative has been favourably reviewed by a number of institutions including the UK’s National Audit Office and a Parliamentary Select Committee.

‘Good’ communication sustains partnerships

In my experience, many partnerships run into difficulties because there is not enough contact between the partners, communications are sparse and often responses are slow or do not happen at all. Universities can give the appearance of being rather fragmented in their approach to partnerships as authority for the various components lies in different parts of the university.

Additionally, very often aspects of the partnership are agreed but then need to be ratified by academic councils or other internal quality processes and this again can cause delays. Very often, the partner is not told about the reason for delays and from the outside it is hard to understand why responses are so slow. This is accentuated when we are dealing across cultures and delays can be interpreted as lack of interest or even a lack of respect. In some cultures, it is not normal to say ‘no’ and a lack of response is the way of communicating lack of interest! All these communication issues erode the trust in the relationship and can be damaging.

I would recommend that each partnership always has a clear lead person who leads on communications and keeps in touch with all the processes on both sides of the partnership. It is important to be transparent about internal mechanisms and how long processes are really likely to take as well as what the processes are. The lead person can also coordinate visits to and fro and ensure that these are fairly regular. If there is a gap, there may be a relevant academic in the area who could take an extra day visiting the partner and keeping the relationship ‘warm’.

We often forget in our efforts to be both effective managers and academics that human relationships are at the core of all our enterprise and that these relationships need nurturing. Without this basic trust effective management of a project and high quality standards will not be enough.

Additional Reading

Frølich, N. (2006) Still academic and national – internationalisation in Norwegian research and higher education, Higher Education, 52 (3), pp. 405-420.

Gore, T. (2008) Global Research Collaboration: Lessons from Practice for Sustainable International Partnerships, October, London: Observatory of Borderless Higher Education.

Heffernan, T. and Poole, D. (2005) In search of the ‘vibe’: creating effective international education partnerships, Higher Education, 50 (2), pp. 223-45.

Mohan, C.R. (2006) India and the balance of power, Foreign Affairs, 85 (4), pp. 17-32.

Muthusamy, S. K. and White, M. A. (2007). An empirical examination of the role of social exchances in alliance performance, Journal of Management Issues, 19 (1), pp. 53-75.

Myint, Y, Vyakarnam, S. et al (2005) The Effect of Social Capital in New Venture Creation: the Cambridge High Technology Cluster.

Tim Gore