Collaborating to create a global brand for Canada’s higher education system(s)

Note: our thanks to Jean-Philippe Tachdjian, Foreign Affairs and International Trade Canada (DFAIT), Government of Canada, for permission to post his slideshow here. CMEC is the acronym for the Council of Ministers of Education, Canada. Kate Geddie’s earlier entry (‘Canada’s new branding effort: “Education in/au Canada”’), along with one by Nick Lewis on New Zealand (‘“New Zealand Educated”: rebranding New Zealand to attract foreign students‘) are worth reading in association with this slideshow.