Global higher education: what alternative models for emerging higher education systems?

ghefposterHigher education systems in Asia, Latin America and Africa bear prominent similarities to those in Europe.  Historically, Latin America, Asia particularly Southeast Asia, and Africa had adopted the systems of their respective colonizers who also provided the major part of the funding mechanism, teaching staff, and ideologies on higher education at one time in history.  The very obvious imposition by the colonizers is the language with a large part of Latin America using Spanish, Asia using English and Africa using French.  The American higher education system became more influential after the early twentieth century with the stress on research as the main activity of universities.  Apart from that, the American system was the first to introduce massification of education which had been adopted by many countries around the world.  Higher education institutions of today emphasize on mass higher education which results in increasing access to tertiary education.

Arguably, emerging countries are in dire need of a forum to deliberate on possible models for higher education for countries of the South, in particular the Commonwealth countries where a majority of the bottom billions resides.  Countries from the South, particularly Asian countries have been adapting models from Europe and US for decades, be they sprung from voluntary adoption or influenced by external factors.  Instead of borrowing from western models and putting them to test by going through the whole process of adaptation, evaluation and experimentation, the same amount of time and effort can be utilized to examine the prospect of identifying a model in a South-South context.  This model will be made up of elements of locality, taking into consideration of the persisting cultural and scholarly values. Globalization and internationalization of higher education should not be adopted at the expense of local knowledge.

Notably, the effort to break away from the clutches of the dominating Western model is not new as evidenced by the implementation of national language in post-secondary education by Malaysia and Indonesia. However, fundamental models practiced in Asian countries remain biased towards European/American model. This factor has contributed to the peripheral status of Asian higher education institutions and with the rapid globalisation, the so-called central higher education institutions in Europe/America would remain dominant, more striking in the context of higher education internationalization. Indeed, lately Malaysia has once again beginning to embrace the English language after so many years experimenting with the Malay language as the medium of instruction in public higher education institutions. Whither Asia/indigenous models of higher education development?

The Asia models that we have in mind is deeply entrenched in the belief that even within the context of the globalization process that every country is unique; this provides ample reason to relook or reassess the higher education systems which are very much inclined towards the European/American models.  The present higher education models adopted by many countries in the South, characterized by the Western ideologies may have been tailored to suit local needs, but the extent to which the adaptation serves the emerging need to strengthen the standing of each country demands a rethinking.  There has never been a time when higher education in the South faces more opportunities and challenges than in this current global economic downturn.  We are in urgent need of models that can handle Asia’s peculiar situation with respect to quality and accountability as well as funding mechanism with shrinking public funding.  To this date, the responses to these challenges are typically European/American in character: corporatisation/privatisation of higher education, management of higher education based on entrepreneurial approach, competition within the higher education sector and the evident rise of higher education as a commodity.  Major issues mentioned above may come under the same umbrella across the world higher education systems, nonetheless a more thorough inspection would indicate varied issues faced by different regions which are subject to social, political, economic and national pressures.

The appropriateness of the growth trajectories of existing higher education systems, dominated by European/American models poses the challenge of how far the present models are justified in a South-South context, one with much greater diversity from those of the North.  In essence one may want to view that the world ranking system of universities and the notion of world class universities as proposed by the North more as concepts or attempts at standardizing universities rather than appreciating the distinct elements of each university within its national socio-political context.

ghef20091The Second Global Higher Education Forum (GHEF2009) to be held in Penang, Malaysia from 13 to 16 December 2009 will serve as a platform for debates and discussions on higher education that recognise the different characteristics of higher education institutions and systems in different regions.  It will encompass topics ranging from the current trends to the future perspectives of higher education with the present global economic downturn as the main backdrop.  GHEF2009 will consider and examine the possible effects and offer alternate avenues for mitigating the global financial and economic effects, particularly for countries of the South.  Furthermore, the current and future challenges faced by the nations in the South require different models for the development of higher education institutions and systems. There is also an urge to attempt exploration of the possibilities as well as opportunities for regional harmonisation of higher education. Apart from that, discussions will also explore how the North and South will be able to have bilateral collaboration to weather global issues with the emphasis on serving and promoting sustainable development for the cause of humanity.

Morshidi Sirat and Ooi Poh Ling

‘Malaysia Education’: strategic branding leads to growth in international student numbers 2006-8?

Several months back in our round-up of the global higher education student mobility market, we reported that Malaysia might be viewed as an emerging contender with 2% of the world market in 2006 (this was using the Observatory for Borderless Higher Education figures which reports only on the higher education sector).

Last week, Malaysia’s leading newspaper The Star reported that figures had increased between 2006 and 2008 by 30%, bringing the overall numbers of international students in Malaysian international schools and higher education institutions to 65,000. According to the following calculations by industry analyst (see pamjitsingh.ppt) the Malaysian government is well on target to realise its 2010 goal of 100,000 international students.

Taking into account the forecast in world demand by 2010, the Malaysian government estimates that their market share would need to grow from its current world share of international students (schools and higher education) of 3.9% in 2004 to 6.6% in 2010. In comparison to the global average annual growth rate of international students which is around 7.4% p.a, the Malaysian target growth rate would need to be in the order of 24.0% per annum to achieve the 2010 target.

In order to realize this goal, a new Higher Education Ministry Marketing and International Education Division was created.

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    Dr Mohamed Nasser Mohamed Noor took on the post of Division Director in January 2006. According to Dr. Nasser, the success of this rapid increase can be attributed to Malaysia’s ‘branding’ of its education sector – ‘Malaysia Education’. It would seem that Malaysia is not far off course to realize their 2010 target if they maintain their current progress of 30% increase over two years (2006-2008).

    Branding has emerged as an important strategy for governments seeking to strategically develop their higher education markets. Nick Lewis’s entry on Brand New Zealand carried on GlobalHigherEd late last year illustrates how cultural re/sources, such as ‘clean’, ‘safe’, ‘green’ New Zealand, are being drawn upon to realise value and to reposition New Zealand in a highly competitive market.

    Similarly Europe (see this report destination-europe.pdf) has been casting around for an identifiable ‘brand’ to market itself as a significant player with an identifiable ‘product’ in the global higher education market. This means finding a combination of distinctive elements that enable the country or region to position themselves in relation to the competition.

    The ‘Malaysian Education’ brand draws on deep cultural, religious and political resonances to promote its product – one that emphasizes lifestyle, culture and quality of education. This includes the value to be gained from its unique multicultural population of Malay, Indian and Chinese; its Islamic religion; and its experience of colonialism. Despite the contradictions inherent in this new form of neo-colonialism, these cultural values and symbols are being (effectively?) mobilized to open up the African, Arab, Chinese and Indonesian markets.

    Malaysia’s story demonstrates the high level of fluidity in globalising the higher education market. It requires players to be highly competitive, constantly utilize intelligence, be attentive to strategies as to how to open new markets, and have a way of representing the sector as an attractive and unique brand.

    Will Malaysia leave behind its ’emerging contender’ crown and don the mantle of a major player in the region? Much depends clearly on what the other players in the region do – Singapore, China and Australia. Let’s see what 2010 reveals.

    Susan Robertson

    The ripple effects of the Bologna Process in the Asia-Pacific

    The Bologna Process, formally initiated in 1999, has inspired a series of substantial albeit uneven reforms in the European higher education landscape, leading to the emergence of the European Higher Education Area (EHEA) that stretches from western Portugal to easternmost Russia. Reforms within the EHEA, and European Commission-funded linkages schemes with various regions (including Asia and Africa) in the world, have been generating considerable interest in various quarters.

    The formalization of an external dimension to the Bologna Process was spurred on, in May 2005, when the Bergen Communiqué included the following statement:

    The European Higher Education Area must be open and should be attractive to other parts of the world. Our contribution to achieving education for all should be based on the principle of sustainable development and be in accordance with the ongoing international work on developing guidelines for quality provision of crossborder higher education. We reiterate that in international academic cooperation, academic values should prevail.

    We see the European Higher Education Area as a partner of higher education systems in other regions of the world, stimulating balanced student and staff exchange and cooperation between higher education institutions. We underline the importance of intercultural understanding and respect. We look forward to enhancing the understanding of the Bologna Process in other continents by sharing our experiences of reform processes with neighbouring regions. We stress the need for dialogue on issues of mutual interest. We see the need to identify partner regions and intensify the exchange of ideas and experiences with those regions.

    The Bergen Communiqué led to the development of a more formal 2007 strategy document titled Looking Out: The Bologna Process in Global Setting: On the External Dimension of the Bologna Process, from which the above quote is taken.

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    It is in such a context that the World Education Services (WES), “North America’s leading resource of information and insight on international education and credentials” (their words), has developed brief albeit insightful summaries of the ripple effects (or “echoes” to use Pavel Zgaga’s words) in Africa and the Asia-Pacific that are being generated by Bologna-process inspired reforms.

    In their most recent September 2007 newsletter Nick Clark focuses in on the Asia-Pacific region. Clark is interested in identifying if there is “any evidence that Bologna might be providing impetus or inspiration” for intra-regional and intra-national reforms in select countries”. Underlying this analysis, of course, is a concern in the United States that the emerging EHEA, with a streamlined degree structure, and increasing use of English as a language of instruction, will inspire countries in the Asia-Pacific to refashion their higher education systems so they are in closer alignment with the EHEA model.

    These are early days, of course, to be reaching conclusions. But Clark notes:

    While none of the initiatives outlined above point directly to a Bologna-style regional higher-education architecture, there are signs that efforts are underway for a move in that direction, spearheaded largely at this point by an Australian education system eager to maintain its dominant position in the Asia-Pacific higher education market. As stated by Australian education minister, Julie Bishop, at the Australian National Seminar on the Bologna Process in September 2006:

    “So, while the greater Asia-Pacific region will set its own goals and frameworks, Bologna (and the Copenhagen Process in the area of vocational and technical education), provide pointers for greater collaboration in the region, for the benefit of the region. In recognition of this, the Senior Officials’ Working Group will remain alert to the future possibilities for compatibility with initiatives such as Bologna.

    “The European vision also introduces some urgency for this region to develop its own approach to collaboration and facilitation of student and academic mobility. Without this development, we could face a situation where Europe eventually has a highly integrated education system, while Asia-Pacific has, by comparison, very limited recognition, credit transfer, and fewer opportunities for people of the region to enjoy the benefits of being part of a globally-connected workforce.”

    Minister Bishop has a point. But it is also worth noting that Australia, one of the creators of the regional construct “Asia-Pacific” (and with 11% of the international student market and China the largest contributor by far), is once again trying to speak on behalf of an incredibly heterogeneous and expansive geographical formation. Why? Australia is now structurally dependent upon Asia to effectively fund (via overseas fees) a large proportion of their higher education system (as the OECD’s recent indicators report noted). Thus if Asian students were to shift the majority focus of their mobility destinations to Europe, and away from Australia – or indeed Singapore, Malaysia and China were to become a major regional players in their own right as they currently have 2%, 2% and 7% of the global market currently and are ambitious to expand that – the Australian higher education system would be in danger of collapsing, so dependent is it now on Asian students.

    WES is, of course, monitoring Bologna from the North American perspective, with concern about the maneuvering underway in Europe and Australasia for Asian brains (aka skilled workers) that North American universities, industries, and select regions seek.

    The scramble is clearly underway.

    Kris Olds