Today’s entry is by Professor Christine Ennew, Pro Vice Chancellor (Internationalisation/Science) and Professor of Marketing, University of Nottingham, UK. Professor Ennew has responsibility for Internationalisation and the Faculty of Science. She was formerly Dean of the Faculty of Social Sciences, Law and Education and is also Professor of Marketing in the Business School.
I’ve run into Professor Ennew in various settings, and have always found her to be one of the most astute practitioner-analysts with respect to the globalization of higher education and research. This entry stands by itself, but also ties into some of our previous entries in GlobalHigherEd regarding branch campuses and the ‘export‘ of higher education services (to use GATS parlance). Prof. Ennew raises some important points regarding the impact of political decisions regarding inflows of international students and how problematic it is to assume the increased export of education services (via a branch campus) can compensate for reduced imports of foreign students. More importantly, these two forms of ‘internationalization’ at the institutional scale are vastly different, and enable universities (and societies, more broadly) to pursue substantially different objectives. They are linked strategies, but ‘apples and oranges’ with respect to dynamic and outcome.
My thanks to Professor Ennew for permitting me to repost her entry here (it was originally posted on the University of Nottingham’s insightful Knowledge Without Borders blog). Kris Olds
~~~~~~~~~~~~~~~~~~~~~~~~~~
International Campuses or International Students?
Christine Ennew
For those of us who have long been active in developing educational and research provision outside the UK, it is heartening to learn that David Willets [Minister of State for Universities and Science] is keen to address the barriers to greater engagement by UK universities in overseas ventures. Developments such as international campuses (a major focus of recent discussions in the UK Government’s Department of Business, Innovation and Skills) have the potential to bring genuine benefits to individual institutions and to the sector as a whole. They provide an opportunity to work with talented students and academics who might not otherwise have engaged with UK HE; they offer distinctive mobility opportunities for staff and students; they can provide novel research opportunities and they contribute to the global reputation of UK HE.
But we should be careful not to delude ourselves that this activity is an “export” in any substantive economic sense. One of the distinctive features of an “export” is the generation of a flow of income to the home country in return for the provision of a service to an overseas market. UK HE already has an outstanding record in exporting HE, through the stream of international students who arrive every year to study at UK Universities. These students generate significant export earnings through the fees that they pay (perhaps as much as £8bn annually) and provide an additional economic impact through their spending while studying in the UK. More significantly perhaps, they contribute to the diversity and quality of the student body and in the longer term they help to build positive and enduring relationships between the UK and a range of other countries across the world.
The international record of UK higher education is now seriously threatened by a damaging immigration policy which BIS has been unable to counter. And the consequence for the sector and the economy of a significant drop in internationally mobile students coming to study in the UK could be disastrous – both in terms of a loss of talent and a loss of income. More insidiously the idea that we can simply substitute new income from international campuses for lost income from internationally mobile students suggests that financial motives dominate our interest in internationalisation in higher education. That is not to suggest that export earnings do not matter. They do. But internationally mobile students studying on UK campuses bring so much more for the student experience on campus and to the longer term position of the UK in the world economy and we must not under-estimate these non-financial benefits from international student recruitment.
And, it would be misguided to think that the establishment of campuses overseas (however funded) could be a substitute for international students coming to study in the UK. The experience of the University of Nottingham with its campuses in Malaysia and China has been hugely positive and the benefits of campus development have been considerable. But net income isn’t one of them. International campuses receive their income within the country in which they operate and incur most of their costs in that same location. Financially they are substantially based in their host economy. Almost by definition then, there will be relatively low income flows back to the home country.
Done well and done properly, an international campus will be economically viable, certainly in the medium term and will deliver a range of other non-monetary benefits. But, expecting any resulting revenues to replace the lost income that will materialise if the Home Office ever gets close to its targets for reducing net migration to the UK is both unrealistic and dangerous. In the longer term interests of the UK economy and its world leading Universities, international campuses and internationally mobile students must be seen as complementary initiatives in internationalisation, not alternatives.
Editors’ note: the statement below was issued by participants at the end of the International Conference on Decolonising Our Universities conference at Universiti Sains Malaysia (June 27-29, 2011, Penang, Malaysia). We’ve posted it here as it facilitates consideration of some of the taken-for-granted assumptions at play in most debates about the future of higher education right now. This statement, most of the talks presented at it, and this memorandum to UNESCO, reflect an unease with the subtle tendencies of exclusion (of ideas, paradigms, models, options, missions) evident in the broad transformations and debates underway in most higher education circles, including in rapidly changing South and Southeast Asia. Our thanks to the organizers, especially Vice-Chancellor Professor Tan Sri Dato’ Dzulkifli Abdul Razak, and Emeritus Professor Datuk Dr. Shad Saleem Faruqi, for information about the event. Kris Olds & Susan Robertson
~~~~~~~~~~~~~~~~~~~
Another World is Desirable
We – people from diverse countries* in four continents – met in your lovely city of Penang for three days from June 27-29, 2011. We were invited by Universiti Sains Malaysia and Citizens International to discuss the future of our universities and how we could decolonise them. Too many of them have become pale imitations of Western universities, with marginal creative contributions of their own and with little or no organic relation with their local communities and environments. The learning environments have become hostile, meaningless and irrelevant to our lives and concerns.
In all humility, we wish to convey to you the gist of our discussions.
We agreed that for far too long have we lived under the Eurocentric assumption – drilled into our heads by educational systems inherited from colonial regimes – that our local knowledges, our ancient and contemporary scholars, our cultural practices, our indigenous intellectual traditions, our stories, our histories and our languages portray hopeless, defeated visions no longer fit to guide our universities – therefore, better given up entirely.
We are firmly convinced that every trace of Eurocentrism in our universities – reflected in various insidious forms of western controls over publications, theories and models of research must be subordinated to our own scintillating cultural and intellectual traditions. We express our disdain at the way ‘university ranking exercises’ evaluate our citadels of learning on the framework assumptions of western societies. The Penang conference articulated different versions of intellectual and emotional resistance to the idea of continuing to submit our institutions of the mind and our learning to the tutelage and tyranny of western institutions.
We leave Penang with a firm resolve to work hard to restore the organic connection between our universities, our communities and our cultures. Service to the community and not just to the professions must be our primary concern. The recovery of indigenous intellectual traditions and resources is a priority task. Course structures, syllabi, books, reading materials, research models and research areas must reflect the treasury of our thoughts, the riches of our indigenous traditions and the felt necessities of our societies. This must be matched with learning environments in which students do not experience learning as a burden, but as a force that liberates the soul and leads to the upliftment of society. Above all, universities must retrieve their original task of creating good citizens instead of only good workers.
For this, we seek the support of all intellectuals and other like-minded individuals and organisations that are willing to assist us in taking this initiative further.
Thank you for hosting us, the Delegates of the International Conference on Decolonising Our Universities, June 27-29. 2011, Penang, Malaysia
Professor Dzulkifli Abdul Razak (pictured to the right) is presently serving as Vice-President of the International Association of Universities (IAU) – a UNESCO- affiliated organisation. He served as President of Association of Southeast Asia Institutions of Higher Learning(ASAIHL) from 2007-2008, and is also a member of Asia-Europe Meeting (ASEM) – Advisory Education Hub Committee, Executive Council of Association of Commonwealth Universities (ACU), and also Advisory Committee of World Universities Forum (WUF). He has served as a World Heath Organisation (WHO) Expert Advisory Panel on Drug Policies and Management since 1995, and the WHO Scientific Advisory Committee on Tobacco Product Regulation (2000-2002). At the national level, he is the Chair of Malaysian Vice-Chancellors’/Rector’s Committee, and Chair of Malaysian Examination Council, Co-chair of Malaysian and serves as Advisor to theNational Higher Education Research Institute (IPPTN). Outside the academic arena, he writes regularly for his weekly column in the New Straits Times, and, fortnightly, in The Edge, where he shares his views on a host of national and global issues.
Our sincere thanks to Professor Dzulkifli Abdul Razak for developing this illuminating entry, and the first response on behalf of an Asian university.
Kris Olds & Susan Robertson
~~~~~~~~~~~~~
I cannot agree more with Nigel Thrift when he posed ‘A question (about universities, global challenges, and an organizational, ethical dilemma)‘. Coming from the Global South invariably this question resonates with me, more so in articulating the raison d’être of a university in the 21st century. In short, is a university modelled on the days of the industrial age – taking more or less a metaphor of factory – still relevant for the post-industrial age with its unique global challenges and ethical dilemma? In other words, can a factory-like metaphor with its de-humanizing tendencies adequately support for the future? What James Martin termed as “The 21st Century Revolution.”
Our search for “answers” to such a question started with a Scenario Planning Workshop in May 2005. It seeks to understand what would the scenario for a university be in the year 2025? We came out with six scenarios, including a “Dead University” scenario – where the present setup fails to respond to the need of the future! This scenario is discarded since we are desirous to bring about a change; but the question is: which way forward?
After almost 15 months of university-wide consultations and soul-searching activities, backed by the emerging trends globally – not much different from that of Thrift’s, only more intense, we agreed on “The University in a Garden “ scenario – which is now the tagline of the University (see Universiti Sains Malaysia’s publication: Constructing Future Higher Education Scenarios – Insights from Universiti Sains Malaysia, 2007 (a review of this report can be downloaded here).
In summary, Constructing Future Higher Education Scenarios – Insights from Universiti Sains Malaysia concerns itself with creating a sustainable future, and how university must change to cope with this new future. Here the focus is about the prevailing disparities in all facets of societal well-being as depicted by the United Nation Millennium Development Goals (MDGs), which will end in 2015 – barely five years from now. Most of the MDGs are age-old issues of extreme poverty, very simple and common diseases, basic education, malnourishment and hunger, infant and maternal health and mortality – many of which are no longer heard of in the Global North! Yet, they are very real in the South with all its accompanying shortcomings and vulnerabilities. Interestingly the last and eighth goal of MDGs is about Global Partnership! But, what kind of partnership and for what purpose? It comes back to the question what are universities for in the 21st century!
To be sure, it is more an issue of awareness and will, than knowledge or technology. Many of challenges posed by MDGs can be solved, if there is a will to share based on a truly global partnership. To quote the UN Secretary-General in his called for a special UN Summit in September 20-22, 2010: “Our world possesses the knowledge and the resources to achieve the MDGs. Our challenge today is to agree on an action agenda to achieve the MDGs.” Similarly for the universities that are keen in such a mission! First off, how many universities have MDGs on their radar screen as part of the educational framework?; let alone directed to fulfilling such global agenda. Perhaps, this is one of the organizational-ethical dilemmas alluded to by Thrift. Indeed, how many more have missed the UN Decade of Education for Sustainable Development that was launched in 2005 (coinciding with USM Scenario Planning initiative) as a way to engage in elucidating this dilemma.
In that context, USM has taken a new approach with a new vision: Transforming Higher Education for a Sustainable Tomorrow. This is part of a larger agenda to redefine “excellence” in line with the challenges of the future under Malaysia’s Accelerated Programme for Excellence (APEX) of which USM is currently undergoing. In so doing we recognized the distraction that Thrift referred to when he wrote: “…as if their [universities] chief raison d’être is position in the league tables. To complete the triptych of problems, it is still too often assumed that scientific discovery, which nearly always takes place as part of a network of actors distributed across the globe, is the province of an individual actor anchored in a particular place: think only of the system of prizes and awards.” As such, our new mission now reads: “USM is a pioneering, transdisciplinary research intensive university that empowers future talents and enables the bottom billions to transform their socio-economic well-being.”
This is our second year on the APEX journey, and we are gradually discovering that the factory-like metaphor is in main dysfunctional to serve the need for the future, at least in the Global South. In that regards the question raised by Thrift can only be adequately articulated if we are bold enough to create a new metaphor for the university of the future! Short of that, the “Dead University” scenario as mentioned above may seem more likely.
Higher education systems in Asia, Latin America and Africa bear prominent similarities to those in Europe. Historically, Latin America, Asia particularly Southeast Asia, and Africa had adopted the systems of their respective colonizers who also provided the major part of the funding mechanism, teaching staff, and ideologies on higher education at one time in history. The very obvious imposition by the colonizers is the language with a large part of Latin America using Spanish, Asia using English and Africa using French. The American higher education system became more influential after the early twentieth century with the stress on research as the main activity of universities. Apart from that, the American system was the first to introduce massification of education which had been adopted by many countries around the world. Higher education institutions of today emphasize on mass higher education which results in increasing access to tertiary education.
Arguably, emerging countries are in dire need of a forum to deliberate on possible models for higher education for countries of the South, in particular the Commonwealth countries where a majority of the bottom billions resides. Countries from the South, particularly Asian countries have been adapting models from Europe and US for decades, be they sprung from voluntary adoption or influenced by external factors. Instead of borrowing from western models and putting them to test by going through the whole process of adaptation, evaluation and experimentation, the same amount of time and effort can be utilized to examine the prospect of identifying a model in a South-South context. This model will be made up of elements of locality, taking into consideration of the persisting cultural and scholarly values. Globalization and internationalization of higher education should not be adopted at the expense of local knowledge.
Notably, the effort to break away from the clutches of the dominating Western model is not new as evidenced by the implementation of national language in post-secondary education by Malaysia and Indonesia. However, fundamental models practiced in Asian countries remain biased towards European/American model. This factor has contributed to the peripheral status of Asian higher education institutions and with the rapid globalisation, the so-called central higher education institutions in Europe/America would remain dominant, more striking in the context of higher education internationalization. Indeed, lately Malaysia has once again beginning to embrace the English language after so many years experimenting with the Malay language as the medium of instruction in public higher education institutions. Whither Asia/indigenous models of higher education development?
The Asia models that we have in mind is deeply entrenched in the belief that even within the context of the globalization process that every country is unique; this provides ample reason to relook or reassess the higher education systems which are very much inclined towards the European/American models. The present higher education models adopted by many countries in the South, characterized by the Western ideologies may have been tailored to suit local needs, but the extent to which the adaptation serves the emerging need to strengthen the standing of each country demands a rethinking. There has never been a time when higher education in the South faces more opportunities and challenges than in this current global economic downturn. We are in urgent need of models that can handle Asia’s peculiar situation with respect to quality and accountability as well as funding mechanism with shrinking public funding. To this date, the responses to these challenges are typically European/American in character: corporatisation/privatisation of higher education, management of higher education based on entrepreneurial approach, competition within the higher education sector and the evident rise of higher education as a commodity. Major issues mentioned above may come under the same umbrella across the world higher education systems, nonetheless a more thorough inspection would indicate varied issues faced by different regions which are subject to social, political, economic and national pressures.
The appropriateness of the growth trajectories of existing higher education systems, dominated by European/American models poses the challenge of how far the present models are justified in a South-South context, one with much greater diversity from those of the North. In essence one may want to view that the world ranking system of universities and the notion of world class universities as proposed by the North more as concepts or attempts at standardizing universities rather than appreciating the distinct elements of each university within its national socio-political context.
The Second Global Higher Education Forum (GHEF2009) to be held in Penang, Malaysia from 13 to 16 December 2009 will serve as a platform for debates and discussions on higher education that recognise the different characteristics of higher education institutions and systems in different regions. It will encompass topics ranging from the current trends to the future perspectives of higher education with the present global economic downturn as the main backdrop. GHEF2009 will consider and examine the possible effects and offer alternate avenues for mitigating the global financial and economic effects, particularly for countries of the South. Furthermore, the current and future challenges faced by the nations in the South require different models for the development of higher education institutions and systems. There is also an urge to attempt exploration of the possibilities as well as opportunities for regional harmonisation of higher education. Apart from that, discussions will also explore how the North and South will be able to have bilateral collaboration to weather global issues with the emphasis on serving and promoting sustainable development for the cause of humanity.
The idea of harmonising higher education systems in Southeast Asia was inspired by the development of regionalism in higher education in Europe, specifically the establishment of the European Higher Education Area (EHEA). The idea of regionalism in higher education in Asia or Southeast Asia is a very exciting idea, indeed. Is this idea feasible?
Higher education systems in Southeast Asia are very diverse, and even within each nation incompatibility is to be expected. In the case of Malaysia, the Malaysian Qualification Framework (MQF) was introduced to ensure compatibility of qualifications and learning outcomes within and outside of Malaysia. More importantly, harmonising the highly diverse systems of higher education in the region is seen as an important step towards the regional integration objective. But, it is important to appreciate that in the context of Southeast Asia, with its diverse systems, harmonization is about comparability; not standardization or uniformity of programmes, degrees and the nature of higher education institutions.
Admittedly, there are benefits in creating a common higher education space in Southeast Asia. The more obvious ones are greater mobility, widening access and choices, academic and research collaborations, enhanced collaboration on human capital investment, and the promotion of ASEAN and/or Southeast Asian within the fast changing global higher education landscape. The immediate advantage of such a harmonisation in higher education system is presented as easier exchange and mobility for students and academics between nations within Southeast Asia.
Arguably, the model that is most desired and considered most feasible is that which does not require all higher education systems to conform to a particular model. The general consensus is that a system that become a reference or one that can be fitted into without jeopardising cultural diversity and national identity is considered most feasible and desired.
The likely scenarios of higher education landscape in Southeast Asia as a result of such a harmonisation of higher education systems are generally perceived as follows:
Students from different countries spend at least a year studying in other countries
Students in different locations are offered the same quality of education regardless of higher education institutions
Graduates from one country are recruited by the employment sector in other countries
A multi-national workplace
Close collaboration between faculty in creating and developing new knowledge
Close collaboration between students in creating and developing new knowledge
Close collaboration between employment sectors in creating and developing new knowledge
Larger volume of adult students in the higher education system
The implementation of the harmonisation idea is not without challenges. Steps should be taken in order to increase student readiness. Barriers to language and communication must be overcome and there should be serious efforts to reduce constraints that are very ‘territorial’ in nature. Admittedly, students involved in mobility program may be faced with adjustment problems particularly with respect to instructional practices, curriculum incomparability, and cultural diversity. Then there is the language problem: differences in languages post a great barrier for inward and outward mobility of students at the macro level. ‘Territorial’ constraint, whereby each country hopes to safeguard the uniqueness of their educational programs, which in turn, may ultimately constrain the implementation of regional harmonization efforts is a major consideration to be factored in.
In so far as Malaysia is concerned, it has to be recognised that harmonization is not about ‘choice’. It is a global movement that now necessitates the involvement of all Malaysian higher education institutions. There are benefits to the private players. Initially, we need a state of readiness at the macro level, whereby the aims and principles of harmonization have to be agreed upon by all stakeholders and players in the local higher education scene.
In conclusion, familiarisation with the idea and concept of harmonisation, as opposed to standardisation, of higher education system in Southeast Asia is indeed an initial but a critical step towards the implementation of a meaningful and effective harmonisation of higher education system in the region. While managers of higher education institutions and academics are not ignorant of the idea of harmonisation, they tend to talk of it with reference to the Bologna process in Europe and the creation of the EHEA. Other stakeholders (particularly students) however are not very familiar as to how this concept could be realised in the context of Southeast Asia, which is culturally and politically diverse. Generally, students failed to appreciate the positive aspects of harmonisation to their careers, job prospects and, of equal importance, cross-fertilization of cultures.
The task of creating a common higher education space is insurmountable in view of the vast differences in the structure and performance of the various higher education systems and institutions in Southeast Asia. Admittedly, we need to harmonise the internal structure of the higher education systems in the first instance before attempting a region-wide initiative. More importantly, the determination to realise this idea of harmonising higher education in Southeast Asia should permeate and be readily accepted by the regional community. Typical of Southeast Asia, directives should come from the political masters. Thus the role of Southeast Asian Ministers of Education Organisation (SEAMEO) is very critical to a successful implementation of this idea of harmonisation of the higher education systems. Equally important, national prejudices and suspicions need to be put aside if we are to realise regional aspirations and goals.
All State-controlled universities in Malaysia are by definition statutory bodies and their setting up is governed by laws. Statutory bodies are established with the objective of implementing certain duties and responsibilities in line with government objectives. When statutory entities such as universities are incorporated the objectives of this exercise is different from the incorporation of other State body such as the National Electricity Board. In the case of the latter, the objective is to transform this entity into an independent commercial company. In the context of higher education services, in particular universities, incorporated universities, according to Bostock (1999), are expected to raise a much greater proportion of their own revenue, enter into business enterprises, acquire and hold investment portfolios, encourages partnerships with private business firms, compete with other universities in the production and marketing of courses to students who are now seen as customers, and generally engage with the market for higher education. But in the case of State-controlled universities it does not necessarily mean that these universities will be privatised eventually. At least this is true in the case of Malaysia. It is interesting to examine why the flirtation with the market, but the unwillingness to leave everything to the market.
Incorporation of State-Controlled Universities in Malaysia
The World Bank (see Wall 1998) and OECD (see Marginson 1997) are the two most influential supra national bodies that have had an influence on the incorporation of State-controlled universities in Malaysia. In the early to mid nineties the changes in the global higher education landscape have exerted new demands and pressures on Malaysia’s higher education system. In order to be competitive and relevant to the global and regional changes Malaysia’s state-controlled universities in particular have to respond accordingly, specifically to the emerging challenges arising from globalisation era and the internationalisation of higher education. Mok (2007, 440) reported that technocrats in the Ministry of Higher Education (MoHE) itself felt that the old higher education governance model would never prepare public universities for facing new challenges. Thus, the incorporation of State-controlled universities is meant to make them more proactive to changes and to do these they need more resources and a governance system that is quick in its response to changing needs and demands.
In this context, State-controlled universities in Malaysia were hard pressed to accept the impending reform, which was aimed at diversifying funding sources through a range of means, including the policy of incorporation. Another important development in Malaysia at that time was the apparent success of several corporate-style universities, operated by major state-owned companies in the areas of telecommunications, petrochemicals and electricity (UNESCO 2003). The reform is seen as an attractive proposition for these State-controlled universities, as presented by the State to them, in that they are allowed (albeit under strict treasury guidelines) to generate additional revenue through university-owned companies, which generate income for these universities through the sale of services and use of university facilities.
The Government has introduced corporate governance for State-controlled universities in 1996 by amending the University and University Colleges Act, 1971. This amendment allows for the incorporation of these state-controlled universities, which sets the tone for a new way in running universities in Malaysia. It is argued that with incorporation public universities should be operating as an efficient, transparent, and most importantly, financially able (if not independent) entity. It is now up to individual universities to face up to these challenges and generate revenue equal to thirty percent of their annual running cost. Neville (1998) appropriately observed that the Malaysian government has adopted a policy of incorporation, making universities more accountable for some areas of their operations, and seeking to increase entrepreneurial activities. He argued further that in this, universities are expected to adopt management systems similar to those of the corporate sector, although the government will still retain explicit control.
Universiti Malaya was the first state-controlled university to be incorporated in 1997/8. To date, all state-controlled universities, in particular the 4 more established ones, have (in line with incorporation objectives) established their private holding companies to generate income for the universities concerned through the sales of consultancy services, medical and health (private) services and joint venture activities with the industry. While active in commercial activities, to date none of these commercial arms of the incorporated State-controlled universities have managed to generate sufficient income to be financially independent from the State. But the issue here, will the State ever allow these universities to be independent? Will the World Bank, UNESCO and other supra agencies pressure the State to let go or follow the example of Japan where national universities have been incorporated and become very competitive.
Incorporation of State-controlled Universities: Will the State Let Go?
Neville (1998) noted that incorporated universities are expected to adopt management systems similar to those of the corporate sector, although the government will still retain explicit control. Arguably, in this sense, state-centrism in higher education policy is still strong in Malaysia, but at the same time neo-liberal policies are being implemented. At the core of this irony is the statement made by the then Minister of Education (now the powerful and influential Deputy Prime Minister and Prime Minister-in-waiting) that the Cabinet of Ministers has decided that the Government will still maintain control and autonomy over the public universities once they were incorporated (Bernama News Service for Malaysian Students 1995). The then Minister of Education was quoted as saying to the effect that incorporation means that the universities will remain non-profitable but will be managed as commercial and competitive entities. More importantly, he said that the Government would have the last say in the operation and administration of universities and its administrators would have to refer to the ministry before implementing any changes. There have been no significant statements from the government so far giving the incorporated universities a sense of ‘independence’ from the State.
Conclusion
Barr (1993) distinguishes between two main types of marketisation in so far as higher education is concerned: the introduction of performance-related funding mechanisms (quasi-market element) and the introduction of tuition fees and loans (the privatization of higher education). The incorporation of state-controlled universities gave rise to an interesting phenomenon in Malaysia’s higher education landscape: a financing mechanism for incorporated universities which tie public funds to specific targets (in particular student numbers at the undergraduate level). The government set the tuition fees for students at this level for all incorporated universities. This in effect means “using the logic of the market without actually letting the market in”. At the same time, all private higher education institutions and incorporated State-controlled universities offering postgraduate qualifications are allowed to set their own tuition fees. In this sense, the price mechanism begins to operate and this is when a market in higher education is in place.
In Malaysia’s case there is clearly the unwillingness on the part of the State to let go of state-controlled universities. This situation arises, and following Levidow’s (2002) argument, because universities represent the needs of the State. Morshidi and Abdul Razak (2008) have alluded to the “national interest’ argument in the case of Malaysia. It is in this connection that the Malaysian Government continues to support and finance incorporated universities. Under incorporation set-up university staff are supposed to be delinked from the civil servants scheme of service, but to this day university staff are still paid through state-funded emoluments. However, because of incorporation, they are allowed and are increasingly driven into entrepreneurial competition for external funds for research and extra income. Slaughter and Leslie (1997) rightly observed that under central government and university pressure, staff devise ‘institutional and professional market or market-like efforts to secure external monies’.
It is also interesting to relate and connect Levidow’s (2002) observation to the case of Malaysia in that beyond simply generating more income, higher education in Malaysia has increasingly become a terrain for marketisation agendas. This is particularly pertinent in relation to Malaysia’s ambition of becoming a regional education hub with education export accounting for a substantial figure in its national account. Since the incorporation of state-controlled universities in 1997 and more so beginning 2000, affected universities have been urged to adopt commercial models of knowledge, skills, curriculum, finance, accounting, and management organization. Strategic planning becomes an important instrument for charting university’s direction. More importantly, and there is a great debate on this, university education has become more synonymous with training for ’employability’ at the local and international level. Marketisation policy of higher education in Malaysia is already in place in the system, but it is hidden under the heavy presence of State-centrism and control.
References
Barr, N. (1993.) ‘Alternative Funding Resources for Higher Education’. Economic Journal. 103 (418): 718-28.
Bernama News Service for Malaysian Students, Thursday, July 13, 1995. ‘Najib: We’ll Maintain Control over Varsities’.
Bostock, W. W. (1999). ‘The Global Corporatisation of Universities: Causes and Consequences’. In: Antepodium, Victoria University of Wellington. (accessed 15 May 2008)
Levidow, L. (2002). ‘Marketizing Higher Education: Neoliberal Strategies and Counter-Strategies’. In: K. Robins and F. Webster, eds, The Virtual University? Knowledge, Markets and Management, Oxford: Oxford University Press. pp.227-48.
Mok. K. H (2007). ‘Questing for internationalisation of universities in Asia: critical reflections’. Journal of Studies in International Education, 11; 433. URL: http://jsi.sagepub.com. (Accessed 15 May 2008).
Morshidi, S. and Abdul Razak, A. (2008). ‘Policy for Higher Education in a Changing World: Is Malaysia’s Higher Education Policy Maturing or Just Fashionable?, Forum on Higher Education in a Globalising World: Developing and Sustaining an Excellent System, Merdeka Palace Hotel and Suites, Kuching, 11 January 2008.
Marginson, S. (1997). Markets in Education. Sydney: Allen and Unwin.
Neville, W. (1998). ‘Restructuring tertiary education in Malaysia: the nature and implications of policy changes’. Higher Education Policy 11: 257-279.
Slaughter, S. and Leslie, L.L (1997) Academic Capitalism: Politics, Policies and the Entrepreneurial University. Baltimore, MD: Johns Hopkins University Press.
United Nations Educational, Scientific and Cultural Organization (2003). Higher education in Asia and the Pacific 1998-2003. Regional report on progress in implementing recommendations of the 1998 World Conference on Higher Education. Adopted at the Second Session of the Regional Follow-up Committee
(Bangkok, Thailand, 25-26 February 2003). (Accessed 15 May 2008).
Wall, E. (1998). ‘Global Funding Patterns in Higher Education; the role of the World Bank’. Paper presented at the International Conference of University Teacher Organisations, Melbourne, February.
Further to the debates about institutional mobility we have been profiling in GlobalHigherEd, malaysiankini recently posted this story:
Foreign universities giving it to us real good
The general public is not aware that a certain Australian university which has a campus here has little interest in developing the nation’s intellectual capital. Over the last year, it’s hidden agenda is to steal Malaysia’s wealth and brain power, contributing very little to the nation while delegating distinguished locals to insignificant supporting roles while harvesting their intellectual work for the benefit of Australia.
Keep reading here, though do be warned it was written by a “disgruntled former staff” member (with all that that brings with it, for good and for bad).
One of the rationales for the establishment of the GlobalHigherEd blog last September was to highlight and then archive information (e.g., see ‘Foreign university campuses and linkage schemes‘) about the construction of new globalizing knowledge spaces, especially when multiple institutions (and often firms) from different countries are brought together within one space. These may take the form of a branch/overseas/foreign campus, a joint research centre, or perhaps relatively deep transnational linkage schemes (e.g., joint and dual/double degrees, or international consortia of universities).
Examples of such knowledge spaces include:
Dubai Knowledge Village (which is hosting Boston University, Harvard University, London School of Business & Finance, Michigan State University, Rochester Institute of Technology)
Kuala Lumpur Education City (which is working with, in the first instance, Royal Holloway, University of London)
Singapore’s ‘Global Schoolhouse’ (which is hosting or collaborating with Johns Hopkins University, MIT, Georgia Institute of Technology, University of Pennsylvania, INSEAD, University of Chicago, Technische Universiteit Eindhoven, Technische Universität München, Carnegie Mellon University, Stanford University, Cornell University, Duke University, Karolinska Institutet, University of New South Wales (RIP, 2007), ESSEC, University of Nevada, Las Vegas, IIM Bangalore, SP Jain Centre of Management, New York University, DigiPen Institute of Technology, Queen Margaret University)
Incheon Free Economic Zone (which is working with, in the first instance, State University of New York at Stony Brook and North Carolina State University)
Education City Qatar (which is hosting Carnegie Mellon University, Georgetown University, Northwestern University, Texas A&M University, Virginia Commonwealth University, Weill Cornell Medical College). See this flyover of Education City Qatar to give you one sense of the nature of such a space.
There are other such centres of actual or planned knowledge production (including Abu Dhabi, which is hosting INSEAD, Johns Hopkins University, MIT, New York University, and the Sorbonne), but these will have to suffice as a basis for today’s entry.
Over the last several years both of us have noted the intense interest in these new knowledge spaces, especially from traditional knowledge producers (and associated stakeholders) who have dominated the global higher education landscape. People and the institutions they represent are curious and concerned, and in the process they react to, and they produce, novel concepts including metaphors like “hotspots” as they make sense of the fast changing context.
Even developing a basic mapping of this changing context is a challenging task, a point Kavita Pandit made in Boston this week at a conference one of us (Kris) is attending. Tangible developments aside, it is also easy to miss “seeing” these initiatives for they tend to sit outside of our geo-politico/economic and methodological nationalist (and statist) frameworks for understanding higher education, a point Arjun Appadurai has insightfully made in speeches and writings. This said, a small number of scholars are doing their best to break down the national holdings, if we can use this term, that guide our analytical and research imaginations, with respect to higher education (broadly defined).
In this relatively long entry we want to highlight one fascinating dimension of the development process that we have been taken for granted – the metaphors that are associated with many of these new knowledge spaces.
Metaphors and their uses
Metaphors such as education city, or global knowledge hub, are tropes that enable us to “reduce the unfamiliar to the familiar” (Smith and Katz, 1993: 69). Familiar examples of economic metaphors that guide our economic imaginaries include trickle down, rising tides, trade wars, rollercoaster, flat earth, invisible hand, and creative destruction.
Metaphors are key elements in the production of discourses, including discourses about the changing nature of higher education, urban and regional development processes, and so on. Yet we take metaphors for granted.
While some scholars have spent their lives analyzing the nature of metaphors, there are three basic points we would like to emphasize when thinking about the metaphors associated with the types of globalizing knowledge spaces we briefly highlighted above.
First, everyone uses metaphors because metaphors are effective and necessary in projecting views, in constructing arguments, in enabling the transformation of the thinking of others, and in generating anxiety. As Cornelissen et al (2008: 9) suggest, in relationship to thinking about organizational behavior:
Metaphors connect realms of human experience and imagination. They guide our perceptions and interpretations of reality and help us to formulate our visions and goals. In doing these things, metaphors facilitate and further our understanding of the world.
Thus, the development of metaphors like education city, knowledge hub, knowledge village, and global schoolhouse, imply an initiative that is associated with (a) the production of knowledge (which is more than information), (b) education providers (broadly defined), and (c) geographical proximity (up to the scale of “the city”). These metaphors reflect the relativization of scale (see one previous entry on this in GlobalHigherEd), where higher education systems are increasingly being denationalized; reshaped, as it were, by forces and actors that are thinking at, and operating at, scales other than the national. Thus these new development initiatives are imbued with territorial development objectives; objectives associated with the building of knowledge economies and societies
In conveying a message, such metaphors simultaneously serve as vehicles to destabilize our taken-for granted assumptions, to create the shock of the new, to generate anxiety. As Don Miller (2006: 64) notes, for example:
The face of the metaphoric new is one of strangeness, even of disconcerting incongruity. It upsets the established order. New metaphors may well enthuse those ready to pursue difference; but they frighten others wanting to maintain some existing order of things.
The target of such a message includes the media, and especially universities that have not yet stretched their institutional fabrics out across space, either in the form of joint/dual/double degrees, or branch campuses. Senior international officers for Western universities, for example, are increasingly being asked to reflect upon the pros and cons of linking into these new knowledge spaces. The presence of such metaphors creates a legible and identifiable target for concern, for deliberation.
Second, metaphors need to do work, they need to struggle, and they can be left open to critique and ridicule, incomprehension, or internal contradiction, if not effectively developed. This ties into a more general point about the production of hegemony, of truth. As Nietzsche (1909: 173-188; cited in Miller, 2006) puts it:
What then is truth? A mobile army of metaphors, metonymies, anthromorphisms – which, after long usage, seem to a nation fixed, canonic and binding: truths are illusions of which one has forgotten they are illusions.
Leaving aside debates about the construction of ‘truth’, it is clear that some of the metaphors developed and circulated, to date, have done more work than others in creating a legible and coherent understanding of what is going on, or what might be on offer. Thus we see some highly effective metaphors (e.g., Qatar Education City), which have come to be accepted, and legible in higher education circles in the targeted West, while others are ineffective, and perhaps far too broadly constructed. Incheon Free Economic Zone, for example, is a state planned development zone which is supposed to include a:
global center for cultural and intellectual exchange,” explains Hee Yhon Song, founder and former head of the College of Northeast Asian Studies, in Incheon City, and a key broker in the new agreements.
Mr. Song predicts that Incheon could eventually play host to more than 40 research institutes and at least seven foreign campuses, luring students from across the region. Eventually, he and others believe, South Korea could be the center of a regional government, along the lines of Brussels in the European Union.
Incheon, though, lacks a knowledge-based economy metaphor. “Free economic zone” smacks of export processing activities (factories), yet another ‘iconic’ world trade centre building, and somewhat sterile industrial landscapes. This said, these are early days in the Incheon’s development process, both materially and discursively. And on another level, might Free Economic Zone be a more accurate metaphor for what is going on in this era of academic capitalism, at least in some of the development initiative that are bubbling up around the globe?
Other metaphors that are perhaps too vague, and not legible at a transnational scale, include “global schoolhouse”. “Schoolhouse” is an troublesome metaphor in many countries for it implies primary level education only. Another common metaphor, “education hub” (as in Hong Kong Education Hub) is left open to critique for it can just as easily imply flow through, and tunnel/vacant/vacuous just as much as its other meaning (centrality of “activity, region, or network”).
Yet one place – Singapore – that has employed both of these problematic metaphors, succeeded in achieving its discursive objectives when it created an exemplary metaphor: “Boston of the East”. As Rear RADM (NS) Teo Chee Hean, Minister for Education and Second Minister for Defence, put it in 2000:
Our vision, in shorthand notation, is to become the Boston of the East. Boston is not just MIT or Harvard. The greater Boston area boasts of over 200 universities, colleges, research institutes and thousands of companies. It is a focal point of creative energy; a hive of intellectual, research, commercial and social activity. We want to create an oasis of talent in Singapore: a knowledge hub, an “ideas-exchange”, a confluence of people and idea streams, an incubator for inspiration
In short, metaphors are necessary, but not all metaphors work equally well in attempting to bring to life such development initiatives.
Third, metaphors are political, in the broadest sense of political. They are strategically deployed to structure and interpret events, development processes, development projects, and so on (Kelly, 2001). This leads the human geographer, Trevor Barnes (1996: 159), to argue that:
The more general point is that we must continually think critically about the metaphors we use—where they come from, why they were proposed, whose interests they represent, and the nature of their implications. Not to do so can lead us to be the slaves of some defunct master of metaphors.
So, while metaphors provide “color and entertainment” (Czarniawska-Joerges and Joerges, 1988), while they are designed to convince, and while they work (and fail), they also conceal as much, if not more, than they profile.
Take Kuala Lumpur Education City (KLEC), for example. KLEC builds upon the successes of Education City Qatar in generating a legible space for the siting of foreign universities in Malaysia, in and around the national capital and the Multimedia Super Corridor that Timothy Bunnell has so ably assessed. KLEC, though, is primarily a property development vehicle. KLEC’s key strategic partner TH Properties Sdn Bhd., a national property development firm is a subsidiary of Lembaga Tabung Haji, an established financial institution. As KLEC notes:
TH Properties’ most significant development to date is Bandar Enstek. Bandar Enstek is strategically located just 8 minutes from the Low Cost Carrier Terminal (LCCT) and 10 minutes away from the Main Terminal of Kuala Lumpur International Airport (KLIA). It is only 38 minutes from the Kuala Lumpur City Centre via the ERL and a mere 5 minutes from the Sepang F1 Circuit. It is a RM9.2 billion integrated township set over 5,116 acres of prime land. Expected to be fully completed in 2025, Bandar Enstek will be home to 150,000 residents who will enjoy high quality communications infrastructure, fixed and wireless connections included, to support unlimited broadband applications provided by TH Properties’ technology partner, Telekom Malaysia Bhd.
Education and property development, or education for property development? How many other education cities are in reality for-profit residential or industrial property development vehicles, first and foremost?
Other exclusions from, or obfuscations generated by the education/knowledge production metaphors include the fact that some of the so-called hotspots, especially in Saudi Arabia, have substantial security infrastructure to prevent attacks on faculty by Al Qaeda. Or exclusions related to the gendered or disciplinary structure of such knowledge spaces, for they are, and will inevitably be relatively masculine, and selective with respect to disciplinary offerings. But a more (perhaps!) accurate metaphor like Science and Engineering Dudes from the US Ivy League Hub just does not do it.
Or take the case of Qatar and Singapore, two ambitious global education hubs that proudly include highly ranked universities like MIT and Carnegie Mellon University, while (by accident or design) letting universities like Calgary and Queen Margaret fend for themselves in the producing their own global identities via their concurrent attachments to these two fast developing knowledge spaces. What forms of strategic selectivity are at work? Or in other terms, who is flying pre-paid business class to the Boston of the East, and the Boston of the Middle East?
Concluding comments
The globalization of higher education is continuing apace, and metaphors are being produced, projected, and consumed; they reflect, guide and construct our economic and higher ed imaginaries. And there is no sign we can do without them.
But if the “world needs a multitude of new metaphors leading us to a better future” though “metaphor, like life, is full of risks” (Miller, 2006: 65), are we happy with the existing metaphors that exist in relationship to these globalizing knowledge spaces? If metaphors have to work, perhaps we should also be doing more work on the metaphors too, for they are important dimensions of this fascinating development process.
References
Barnes, T. (1996) Logics of Dislocation: Models, Metaphors, and Meanings of Economic Space, New York: Guilford.
Cornelissen, J.P., Oswick, C., Christensen, L.T., Phillips, N. (2008 ) ‘Metaphors in organizational research: context, modalities, and implications for research – introduction’, Organization Studies, 29(7): 7-22.
Czarniawska-Joerges, B., and Joerges, B. (1988 ) ‘How to control things with words. On organizational talk and organizational control’, Management Communication Quarterly, 2(2): 170-193.
Kelly, P.F. (2001) ‘Metaphors of meltdown: political representations of economic space in the Asian financial crisis’, Environment and Planning D: Society and Space, 19(6): 719-742.
Miller, D. (2006) ‘The politics of metaphor’, Theory, Culture and Society, 23(2-3): 63-65.
Smith, N and C.Katz (1993) ‘Grounding metaphor: towards a spatialized politics’, in M. Keith and S. Pile (eds.) Place and the Politics of Identity, London: Routledge.
Governments are increasingly turning to ‘branding’ their higher education sector in order to promote them as globally competitive knowledge services sectors, and to secure a competitive advantage on the basis of imagined lifestyles, access of cultural experiences, a quality education, and so on. New Zealand, Malaysia, Singapore and Australia, to name just a few countries, have all been busy identifying and packaging the unique image they want to project in order to generate ‘brand value’.
The Netherlands is no exception. It is actively promoting itself as a major European destination, with offices in Beijing, Taipei, Jakarta, Ho Chi Minh City and Mexico City. Offices in Bangkok and Moscow are due to open in 2008. According to the Institute of International Education’s Atlas of Student Mobility, the Netherlands currently has around 2% of the world market of international students, with some 42,000 students enrolled in higher education programs in the Netherlands.
The logo combines traditional symbols of Holland – the tulip and the windmill – with symbols for higher education and research. The tagline is ‘Study in Holland: open to international minds’. The brand was developed by Fabrique Communication & Design, and international students played an important role in selecting the final design.
Nuffic also notes that:
Research has shown that international students choose the Netherlands because of the academic quality and the cosmopolitan atmosphere. For their part, Dutch higher education institutions consider the international staff and student populations an important part of their quality assurance policy.
The brand can be used by higher education institutions who are accredited by the Netherlands-Flemish Accreditation Organization (NVAO). They must also have signed up to the Code of Conduct, which is a set of minimum standards for the teaching and care provided to international students in the Netherlands.
Aside from a large number of programs (especially graduate) where teaching is in English, an important element of the Dutch brand not explicitly featured is the relatively low student fee which international students are charged (in comparison to the USA, Australia and UK). Low fees can be a comparative advantage. However, in the case of the Netherlands, the low fee is also a signal of a particular social welfare regime and social ethic. It conjures up European values, a European social model, and so on which is part of its ‘cosmopolitan’ attraction.
However, according to a Nuffic Report issued on the 4th March this year, this is about to change in the 2008-9 academic year. Non European Economic Area (EEA) students will face a doubling of fees for professional and vocational programs in Dutch universities presenting the further penetration of fee increases in university programs. This means that fees that sit currently at around 3,500 euro are estimated to almost double taking them to around 7,000 euro (US $11,000). Universities like the University of Amsterdam had already moved to increase fees in academic programs over a year ago taking them well into the 9,000 euro mark.
What will be interesting in 2008-9 is to see how these moves impact on brand image and brand managing. After all, we can package a brand and project it, however the ‘consumers’ also have their own often more pragmatic reasons for choosing one course and place over another. Playing around with the actual product, such as the cost of fees and so on, has major implications for the take up of the brand and must surely create a headache for brand managers.
The Sunday New York Times published a general overview (‘Universities rush to set up outposts abroad’) today regarding the phenomenon of overseas campuses. This article (the first of a series this week – see the bottom of this entry for links to all of the articles when they have been published) focuses on US campuses in the Middle East, especially universities that have ‘home’ bases in New York (it is the New York Times after all!), Pittsburgh and Washington DC, though reference is made to developments in other parts of the world. An explicit US-centric view is developed in the article.
With opportunity comes confusion, this said. Some universities are simply overwhelmed with options, as the University of Washington (in Seattle) outlined in the article:
The demand from overseas is huge. At the University of Washington, the administrator in charge of overseas programs said she received about a proposal a week. “It’s almost like spam,” said the official, Susan Jeffords, whose position as vice provost for global affairs was created just two years ago.
And yet the article implies, as does the American Council on Education’s report Venturing Abroad: Delivering US Degrees Through Overseas Campuses and Programs (2007), that the opportunity/risk/implication calculus is only in the early stages of a sophisticated conceptualisation. Indeed our own research leads us to believe that the calculus is remarkably unsystematic with universities incrementally ad-hocing it through the deliberative process. Little systematic information is available regarding how to plan the planning process, optional models for overseas campuses, legal innovations (e.g., regarding the protection of academic freedom), best and worse cases, and so on.
Some universities have also not recognized the importance of closely relating core principles and objectives to the idea of accepting or rejecting an overture to open an overseas campus. Interestingly, one university that has is the University of Pennsylvania, and their stance on overseas campuses is an unequivocal no. In the New York Times article Amy Gutmann, president of Penn, is quoted as saying “the downside is lower than the upside is high” especially because the:
risk is that we couldn’t deliver the same quality education that we do here, and that it would mean diluting our faculty strength at home.
New York University (NYU), also the focus of some attention in the article, is clear that their network university model simply requires campuses in other countries; an issue we discussed in some detail in our entry on NYU Abu Dhabi.
Interestingly, both NYU and Penn are active in Singapore. NYU has developed one independent arts school (the Tisch School of the Arts Asia), while Penn is present via intellectual engagement (and some associated secondment activities) with key Singapore-based actors shaping the development of a new university (Singapore Management University) . Thus Penn’s clear principle is to deeply internationalize (including by bringing Penn’s intellectual power to the development of new campuses in countries like India and Singapore), but in a manner than strengthens their one and only campus while concurrently reducing financial and brand name risk.
The outcomes that we read about in such articles, and that we see in such photographs, are dependent upon a suitable mesh between the principles guiding universities as they seek to internationalize, and the territorially-specific development objectives of host governments. One of these territorial objectives is capacity building, an issue we will explore in some detail over the next several months. Now back to those Sunday papers…
Kris Olds
~~~~~~
11 February Update:
Charles Thorpe, dean of Carnegie Mellon in Qatar responded to a selection of 57 questions submitted by New York Times readers at this site. His responses were posted here.
The second article in the series (‘In Oil-Rich Mideast, Shades of the Ivy League’) was published in the New York Times. This article focuses on the student experience in overseas campuses in the Middle East. Readers of the article have been submitting questions here.
One of the interesting aspects of running a blog is seeing what entries generate relatively high hit levels, and what search engines generate links to GlobalHigherEd. One issue that is receiving significant attention is anything written on Malaysia. Interest is clearly being spurred on by problems and policy shifts being debated about with respect to this Southeast Asian country’s higher education system. A case in point are four popular entries (including a very simple graphic feed entry):
I raise the issue in part because the debate about where Malaysia stands, and where it should go, is being stirred up this week by higher ed news in two countries that matter a lot for Malaysia, albeit in very different ways: Saudi Arabia and Singapore. The topic of discussion in the informative Education in Malaysia blog is the announcement that Professor Shih Choon Fong (pictured above, third from the left), President of the National University of Singapore (NUS), will become Founding President of King Abdullah University of Science & Technology (KAUST) in Thuwal, near Jeddah, in Saudi Arabia. We briefly profiled KAUST, a university with a $10 billion endowment before opening its gates in 2009, in an entry on 26 October. As Tony Pua of Education in Malaysiaputs it, Shih’s appointment raises issues about the politics of how senior leaders of Malaysian universities are appointed. It is his view that:
Malaysian universities, to achieve any form of “greatness” has to first start by recognising that we need world-class leaders (as opposed to jaguh kampungs labelled as “world-class”).
I’ve called not only for local vice-chancellor position to be “opened” up to competition from non-bumiputeras, but also to widen our search for talent globally. Only then, can our academia take their blinkers off, increase competitiveness and see the chasm separating our local institutions from top-notch colleges….
Hence the million dollar question is whether the Ministry of Higher Education in Malaysia can summon the necessary political courage to do the same for the local higher education system or will it choose to ignore international academic leadership which can bring real positive changes in place of a parochial race and nationality pride.
KAUST’s approach, then, is turned back on Malaysia, and used to shed light on the factors shaping critically important appointment procedures for leaders of national/public institutions. The fact that this is happening in Saudi Arabia, and Singapore (including at Singapore’s fast expanding Singapore Management University), leads some to ask why not in Malaysia too, especially given that Malaysia has very similar higher education goals to both of these countries. As someone who worked in Singapore (1997-2001), and continues to conduct research on the global city-state, I am aware of the dangers of elevating the foreigner (and the overvalorization of people with PhDs from elite American universities) as someone with intrinsic higher ed leadership qualities. This said, the argument in Education in Malaysia is clearly worth thinking about. This news item also reminds us that the denationalization of faculty and university leadership labour markets is continuing apace, though the mix of experience/identity/pedigree/salary politics in hiring procedures is a complex one, and it also varies across space and time.
Kris Olds
ps: check out this video flyover of the design for the KAUST campus