Source: King Abdullah University of Science and Technology (KAUST)
Link here to examine a 7m19s long recruitment video titled ‘About KAUST‘. The publicity and recruitment function (one of many) of the International Advisory Council, which includes senior officials from European and US universities, becomes clear in this video.
A unique semi-territorialized live-work-play message is also developed in the video that encourages some grounding (live-work) in the new state-of-the-art campus, while simultaneously ensuring that regional and global mobility (work-play) will be a likely condition of life for KAUST faculty members. It will be interesting to see how the university’s leaders deal with the deterritorializing impulse that will inevitably emerge, and ensure that KAUST speaks to and serves people living in this region of Saudi Arabia, the entire country, and the Middle East. This is a clear and worthwhile objective; one underlying the creation of KAUST. Yet, as the recruitment video conveys, the target audience is a mobile “world class” faculty base, people primarily holding US and European PhDs, and engaged in elite scholarly knowledge networks that have highly variable geographies associated with them.